Tran Quoc Dung

Digital Marketing Professional

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About Me

Tran Quoc Dung Headshot

A results-driven Digital Marketer with extensive experience in developing and executing successful marketing strategies across diverse channels. Proven ability to increase brand awareness, drive customer engagement, and deliver measurable results. Passionate about leveraging data-driven insights to optimize campaigns and achieve business objectives.

Work Experience

Digital Marketing Officer

June 2024 - Present

LANA COMPANY LIMITED

  • Oversee and curate content for social media platforms (Facebook, Instagram, TikTok).
  • Design and implement digital marketing strategies to increase brand awareness and drive bookings.
  • Monitor and analyze performance using Google Analytics and social media insights.
  • Collaborate with the design team to produce high-quality visual content.

Copywriter

April 2022 - June 2024

LGC FINANCIAL CONSULTANT LIMITED COMPANY

  • Crafted SEO-optimized website copy, resulting in a 40% average increase in organic traffic.
  • Developed engaging social media content, achieving a 25% boost in engagement rates.
  • Conducted keyword research and competitor analysis, driving a 15% increase in CTR.

Digital Marketing Officer

Jan 2021 - Mar 2022

LGC FINANCIAL CONSULTANT LIMITED COMPANY

  • Monitored, optimized, and troubleshooted campaigns for VN and Sri Lanka markets.
  • Managed social media strategy and worked with agencies for implementation.
  • Planned, created, and published daily content to build customer connections.

Social Marketing Specialist

Nov 2017 - Aug 2020

ALPHA VISION CO. LTD

  • Built and managed content on social networking sites, including video and infographics.
  • Wrote PR articles and standard SEO articles for company products.
  • Contributed to and managed marketing campaigns, monitoring ad performance on Facebook and Google.
  • Reached goal of 1 billion monthly sales since start-up after 18 months in beauty cosmetics.

POD Fulfilment

Oct 2019 - Aug 2020

ALPHA VISION CO.,LTD

  • Planned and implemented sales for POD in the USA region.
  • Dealt directly with Chinese suppliers and managed promotions.
  • Fulfilled orders and handled customer disputes via email and PayPal.
  • Expanded market to various merchandise, achieving $30,000 monthly revenue with a team of 6.

Key Projects

Beauty Doctor Booking Flash Sales

Paid Social Campaign & Landing Page Optimization

Launched a campaign on Facebook, Shopee, Lazada, and Sendo promoting limited-time salon deals to urban women in HCMC.

Success:

Achieved a ROAS of 4.2x in the first week with strong ad creative and urgency-based copy.

30-Day Finance Challenge

Organic Social, Email Funnel & Microsite

Led a 30-day personal finance challenge to increase awareness for LGC's services, featuring a landing page, daily emails, and TikTok content.

Success:

Sale rate jumped by 45%, social engagement grew 60%, and it drove a 25% spike in leads.

Doctor-Approved Skin Journey

Multi-Channel Brand Campaign

Launched a campaign with a certified beauty doctor to promote high-end skincare, focusing on real customer stories and expert commentary.

Success:

Facebook fanpage CTR increased by 47% and "Book Now" conversions rose by 35% in the first month.

"Ask an Expert" Weekly Livestream

Livestream Content & Community Engagement

Launched a weekly Facebook livestream where financial advisors answered audience questions to position LGC as a trustworthy brand.

Success:

Facebook page followers grew by 30% in two months, with an average view time of over 8 minutes.

US Holiday POD

Google Ads & Haravan

Managed a U.S.-based POD campaign during the holiday season, overseeing sales, supplier coordination, and dispute handling.

Success:

Reached $30,000 in monthly revenue through targeted Facebook ads and trend-based product launches.

Skills

Social Media Management Digital Strategy SEO Optimization Content Creation Copywriting Google Analytics Firebase Paid Social Campaigns Community Engagement POD Fulfillment Photo Editing (Photoshop) Video Editing (Davinci, Capcut) Website Development HTML/CSS

Contact Me

Feel free to reach out for collaborations or just a friendly hello!

quocdung92@outlook.com

+84 917 137 325

Sky 9 Apartment, Phu Huu Ward, Dist. 9, HCM